How consumer preferences and behaviors drive product decisions. Posts explore what consumers want, why they choose certain products, and how consumer insights shape development strategy and your overall brand positioning.
Botanical flavors in bakery are on the rise. Floral, herbaceous, spiced. These flavors are subtly igniting consumer imaginations and developers’ innovations across categories. In fact, as of 2025, the global botanical flavors market alone was valued at USD 9.0 billion. That is expected to grow at a CAGR of 8.6%, reaching more than USD 20.5 …
Functional botanicals in ice cream might be ready for their moment. Long seen as novel and niche, botanicals uniquely fall at the intersection of some of this decade’s biggest trends.With an industry-wide shift towards healthier, functional, and better-for-you products and growing consumer demand for flavor exploration, incorporating botanicals in ice cream is an incredible way …
Developing on-trend flavors is far from easy. For product developers, it means balancing innovation with formulation challenges, as well as protecting shelf stability and maintaining performance over time. Success is about doing all of the above and offering exciting and authentic taste experiences that consumers won’t forget. Today, it’s global fusion flavor trends dominating social …
