Andrea Bouma 
All natural. Organic. Clean-label. Better-for-you. Functional. Whatever the claim, one thing is clear: the bar for ingredient trust and consumer acceptance is being raised higher than we’ve ever seen. Ingredient Transparency is now a key priority for many consumers and brands alike. Now, over half (58%) of consumers say that they check the ingredients before …
Botanical flavors in bakery are on the rise. Floral, herbaceous, spiced. These flavors are subtly igniting consumer imaginations and developers’ innovations across categories. In fact, as of 2025, the global botanical flavors market alone was valued at USD 9.0 billion. That is expected to grow at a CAGR of 8.6%, reaching more than USD 20.5 …
The US food and beverage industry is experiencing one of the biggest shifts in decades. With macro movements like elevated nostalgia, internationally inspired tastes, the premiumization of segment staples, and cleaner, more natural labels charting course across categories, fruit trends in bakery are following suit. However, when compared to the “anything goes” approach of categories …
