Clean Label Innovation for Your Toughest Reformulation Challenges

Already deep into a reformulation and something is not working? Our specialists can help you diagnose the issue and find a path forward. We look at your formula, the color, the timing and every detail needed to make a clean label transition that performs.

Transitioning from synthetic dyes to clean colorants is non-negotiable. That doesn’t mean you need to struggle with reformulation. We’ve developed a four-step program that can help you navigate this process with certainty and expertise.

Colors Without Compromise

Red 3 or beet juice? Blue 1 or spirulina? In many cases, the hues made with real ingredients can be just as bold as synthetics, but with none of the concerns about chemical additives.

Natural colors aren’t just an alternative, they’re an upgrade: cleaner labels, safer ingredients, and a brand story consumers want to buy into.

Five Decades of Fresh Fruits and Flavors

Ever Fresh Fruit Company began as a family-owned fruit stand in 1968. Our commitment to all-natural ingredients is just as strong today as it was then.

That focus is exactly why we’re trusted by national frozen dessert and dairy companies and artisanal brands who prioritize high-quality, clean-label, performance-validated flavor and color additives. 

At Ever Fresh Fruit, we don’t just make it.
We make it better. 

We’ve never needed artificial colors to make ice cream exciting. For decades, Ever Fresh has been proving that nature does the job even better—and we’re glad to share the playbook. We’ve helped leading brands make the jump to natural without losing the fun, and we’re ready to help others do the same.

– Scott Geringer, CEO of Ever Fresh Fruit Company

35855 S.E. Kelso Road Boring,
Oregon 97009 USA

Toll Free: (800) 239 8026 
Fax: (503) 668 5823

contact us